About Us

Engineered for safety, built for peace of mind.

For over two decades, A.S. Industries has been powering trust through high-quality SHANIYA PVC Wires & Cables. What began as a trading business in the late 1990s evolved into full-scale manufacturing in 2004, driven by one clear realization: true quality comes from control.

By moving beyond dependency on external manufacturers, we built our own foundation—focused on precision, consistency, and long-term reliability. Today, our mission is simple: to provide safety without compromise. Every cable that bears the SHANIYA name is a testament to this commitment, manufactured in our state-of-the-art facility where we monitor every step of the production cycle to ensure households and industries feel the peace of mind that comes with superior engineering.

As we look ahead, our focus remains clear—to scale, to innovate, and to make SHANIYA a widely recognized name across the industry, powering homes and industries with unwavering trust.

VIJAY KUMAR JINDAL - Founder
The Founder

VIJAY KUMAR JINDAL

Visionary Leadership since 1998

Packaging & Branding

Retail Box
Product Reel
SHANIYA Gold

Credentials & Legal

ISI Certification
ISO Certification
GST Registration
Udyam Registry
Registrar of Firms

Accreditations & Awards

ZED Certificate
DPCC Compliance
FCMA Member